NOW is the time to Increase Your Market Share

18 May NOW is the time to Increase Your Market Share

Posted at 17:58h in On the Cover by
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NOW is the Time to Increase Your Market Share

First, to those who have had friends or family affected by Covid-19, our hearts and sympathies are with you. The last several weeks have been unprecedented and find us in a society not sure how to respond. Human nature’s response to fear and uncertainty is either fight or flight. As we retreated in our homes to watch the story unfold, we realized we couldn’t retreat forever. The time for flight is over; it’s time to fight: fight for our families, fight for our businesses, fight to regain some normalcy and the everyday freedoms we expect America to offer.

Now is not the time to stop advertising. Strong men and women across this nation are working, building, spending, and foraging through the economic damage to stop the recession and make the country thrive once again. People are looking for businesses with the courage to step up and out; folks are shopping retail again, dining out again, hiring contractors for long awaited projects. Elective procedures are being scheduled; dentists appointment books are filling. The economic boom is right around the corner and the businesses with the foresight to see ahead and the strength to step out now will be the businesses that benefit most. Potential clients and customers are searching magazines and the internet for businesses that can meet their needs. Many are ready to spend and are looking for businesses offering goods and services.

There’s NEVER been a better time to advertise:

  1. Advertising is the only medium you can control
  2. Advertising allows you to target ideal customers
  3. Advertising creates awareness for your content
  4. Advertising adds credibility to your message
  5. Advertising amplifies everything else you’re doing

 

People are looking for a clear message that “things will be alright.” Businesses that convey that message will provide not only hope to the fearful but can gain loyal customers that remember them long after the crisis has passed.

 

According to Forbes, history is on your side. Many studies spanning numerous decades show, “Advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.” Be a forerunner. ADVERTISE NOW, before a bolder business takes your market share.

Please contact Steve Butler at 469-569-9734 or email for more information